Raising Money in Hard Times

Fund raisers across the country are trying new approaches to attract and keep donors. The Chronicle offers a 10-step battle plan for making the best of a tough fund-raising climate based on interviews with charity leaders and fund-raising experts.

10 Approaches Charities Are Taking to Fill Their Coffers

Don't treat giving as a financial transaction

Keep close ties to donors

Offer matching grants

Ask donors to give monthly

Look for ways to save money on fund raising

Seek alternatives to soliciting private donations

Collaborate to raise money

Scale back ambitious campaigns, but don't give up on them

Avoid emergency solicitations

Shore up relations with grant makers

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