June 02, 2009
New List Ranks Blogs About Nonprofit Causes
Hundreds of writers have blogs that discuss nonprofit causes and attempt to stimulate discussion about how to best create social good.
But which of these blogs are considered the most influential in promoting change and generating discussion and debate?
Until today, there was no effort to objectively answer that question.
Geoff Livingston, a marketer in Washington; programmer Shannon Whitley; and writer Beth Kanter today unveiled the List of Change, a ranking of blogs about nonprofit causes based on their relative influence.
The list uses measures such as a blog’s status on the Web site Technorati, on Google PageRank, and the number of links it receives on Yahoo to generate its score for each blog.
Writers can include their blogs on the list by submitting their Web site URL to the list’s creators.
“It will provide a single point of aggregation for change blogs, allowing new and old readers alike to discover new blogs,” Mr. Livingston writes on his blog, The Buzz Bin.
“Change and cause bloggers can use the list to promote themselves to new readers. They can also use the list to benchmark their own performance against their peers.”
The list is hosted by Mr. Livingston’s site in its early days, but he plans to donate the code for the project to the Chronicle, which will ultimately host the list.
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