January 11, 2008
As Online Video Use Spikes, Charities Take Notice
The veteran fund-raising consultant Tom Belford takes notice of a recent Pew Research Center report on trends in online video in his latest blog posting on The Agitator.
The report found that the number of people viewing video online increased by 45 percent from December 2006 to December 2007. Nearly half of all people, in fact, have watched online videos during the past year, according to the report.
Mr. Belford notes that much of that growth is coming from those in the boomer generation and from women.
And he advises nonprofit leaders to take note of these trends as they plan their fund-raising strategies.
“I’m prepared to speculate that if your core donor or member is college-educated and has broadband access … they’re a user … and your nonprofit had better be as well,” Mr. Belford writes.
Some groups are already using online video as a fund-raising tool. To learn more, read a recent Chronicle report on how charities such as American Jewish World Service, the Veterans of Foreign Wars, and the March of Dimes are using online videos.
Is your charity using online video now? Is it an effective way to reach prospective donors and volunteers? Click on the comments link below this post to share your thoughts.
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The charity I work for recently transfered their streaming video to YouTube. I think it’s a great way to publish your video and create viral marketing for your organization.
— Jason Jan 12, 02:30 AM #
We are seeing this trend up-close. An increasing number of nonprofits understand that as TV and the web come together, their site is like a channel.
It is more important than ever to bring users in through authentic and compelling stories.
— Michael Hoffman Jan 15, 06:09 PM #