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Philanthropy Careers
Wednesday, January 19, 2005


 How to post a job Recruitment marketing For employers

HOTLINE

Answers to Readers' Questions About Special-Events Careers, the Best Seasons for Job Hunting, and More

By Alison Stein Wellner

The Chronicle's Philanthropy Careers asks its readers to submit questions about job hunting, recruiting, and management challenges in the nonprofit world. In our monthly advice column, we respond to some of your inquiries with tips about resources and wisdom from experts in the field.

Q. I'm currently a college student who volunteers with several different charities. The last couple of years, I have helped out with a local Relay for Life. I've gradually taken on more responsibility with this event, and I like helping with the planning, dealing with details, and spreading the word about it. What kind of jobs are there for things like this, and is there a specific degree that would best prepare me for these positions?

A. It sounds like you're thinking about a career in special-event planning. Many charities employ people with event-planning skills, since these occasions are common fund-raising and donor-thanking tactics. Depending on a charity's size, and the extent to which it depends on special events to raise money, it may have dedicated positions for event planning, or even positions dedicated to a specific event. In other organizations, special-event planning might simply be part of a fund raiser's broader duties, and in some cases, the job is delegated to an outsider, which means that that there are also opportunities to work at companies that specialize in event planning, or even to hang out your own shingle.

In terms of academic preparation, some colleges and university offer programs in event planning; there are also professional certifications that you can get through meeting and event-planning organizations, says Linda Hamburger, president of On Call PR, a communications company in Deerfield Beach, Fla., that works with nonprofit organizations on event planning. (Learn more about training opportunities in this past edition of Hotline.)

You might also want to think about taking courses in a few ancillary areas that can come in handy in events planning, suggests KP Hendry, executive director of special events at the Captain Planet Foundation, in Atlanta, which supports environmental projects for children. For example, a course in set design through a local college's theater program might be helpful, since you will likely be involved in designing a space for events, she says. Courses in public relations may also be useful, since you'll likely be publicizing the events that you will be working on. "Digital media training is very important as most event-planning details will come to you via your computer, " adds Ms. Hendry.

But while education is always helpful, there's nothing like the experience you've already started to accumulate. Keep building your portfolio of volunteer experience in special events -- and also start to think about where you would like to work. "My suggestion is to do as much as you can do with as many organizations that mean something to you, " says Ms. Hendry. "Because it is not just a job you are looking for, it is a heartfelt career path which will consume your life if you are lucky. You had better love the focus of the organization you want to work for."

Ms. Hamburger recommends that you log some Web time to get acquainted with the field. Here are a few of her favorite Web sites to get you started:

  • The International Society of Meeting Planners has an online membership directory that you might find useful for tracking down those informational interviews, and a job bank that might be useful for an internship, she says.

  • The Connected International Meeting Professionals Association and the International Congress and Convention Association are also worth a look for e-mail lists, educational opportunities, and relevant publications.

  • The International Special Events Society has a list of its chapters by state, which will help you find useful people in your local area.

  • Meeting Professionals International has a job bank, directories, and plenty of other resources.

    Q. I was job hunting last summer and there seemed to be more openings advertised than there are now, in the winter. Are some times of year better than others for seeking nonprofit jobs?

    A. You're right, the nonprofit job market is chillier during the winter. In part, that's because many organizations plan for new hires to start work on the first of the year, says Deborah Sawyer, a partner in the Atlanta office of the recruiting company Morgan Howard Worldwide. "As organizations begin budget planning, " she says, "they anticipate the need for new hires to be on board the first of the year, and therefore gear up the hiring machine in late summer."

    Scarcer job openings in the winter are also a result of the way that organizations often run their fiscal years concurrent with the calendar year, says Kristin Mannion, senior client partner at the recruiter Korn/Ferry International, in Washington. As the holiday season draws near, she says, "organizations review their goals and evaluate how close they are to realizing them. This leads to discussion, internally and at the board level. These discussions act as a catalyst for change and often trigger the need for new management and direction." That in turn can translate into a job posting, but by the time everyone signs off on the decision, the weather's already thawing. You'll likely see an increase in job postings beginning in the spring.

    Of course, this doesn't mean that all nonprofit employers hibernate during the winter. Jobs crop up that must be filled immediately -- such as when a staff member leaves unexpectedly. And some organizations don't peg their fiscal year to the calendar year, so new job postings can pop up at any time.

    Q. Where can I get a free list of all 501(c)(3) nonprofit organizations with their Employer Identification Number numbers and their current status? Is there a directory available online?

    A. The Internal Revenue Service has a list of registered charities available for a free download on its Web site. The catch: The information that it provides is far from comprehensive. You'll find the charity's name and address, and that's about it.

    You'll find more comprehensive information about charities on GuideStar. Here you can look up charities by name, city, category, keyword, and so on, using the site's advanced search function. But the free search function is not intended to provide you with a directory -- GuideStar charges for that information. Familiarize yourself with the usage policy here and learn about reports that you can buy from GuideStar here.

    Q. I'm going to begin raising money for a church that was founded by my late grandfather. I'd like to raise enough money to renovate it over the next two years, but I don't know where to begin and our membership has dwindled to just a few, very financially needy members. What can you tell me about the funding options that might be available to us?

    A. When you're trying to raise money, and your membership is cash-strapped, it's time to get creative. John Sellars, senior vice president for institutional advancement at Syracuse University, and a former minister for the Community of Christ Church, encourages you to explore every angle. For example: Is your church's building historically significant? If so, he says, you might find money to help preserve the structure. (Search for grants via the Foundation Center library -- and don't forget about The Chronicle's own Guide to Grants.)

    Then, think expansively about the people who have a stake in your church. "Review old membership records to see if there are wealthy children or grandchildren who no longer live in the area, but would enjoy the opportunity to help preserve the church, " suggests Mr. Sellars. "Are there friends of the church who are not currently members but would feel like they have a stake in preservation of the building? Relatives of the pastors who served the church over the years? I know a pastor's granddaughter, who is very wealthy. She paid the full cost of restoring her grandfather's church."

    You might also think about fund-raising events that make sense for your church. For pointers, take a look at The Fundraising Guide for Chairpersons: Seven Steps to Coordinating Non-Profit and Church Organizations Fund-Raising Events, by Ron Urbanczyk (Universal Publishers, $19.95, 2001). Such events probably won't solve your fund-raising problem completely, says Mr. Sellars, but they might help give you a start. You didn't mention what denomination your church is, but you might find it helpful to review the fund-raising standards of the Evangelical Council for Fundraising Accountability.

    For more inspiration and ideas, you might want to read Growing Givers' Hearts: Treating Fundraising as a Ministry, by Thomas H. Jeavons and Rebekah Burch Basinger (Jossey-Bass, $26.95, 2000).

    Q. I'd like to start a charity that would help young children and teens diagnosed with certain mental disorders that affect their decision-making abilities, such as oppositional defiant disorder, attention-deficit hyperactivity, and so on. Where should I start?

    A. Start by making sure that there isn't an organization that's already focusing on your potential mission. For example, a quick check of GuideStar, an online database of nonprofit groups around the country, revealed about 50 organizations that are focused to some extent on attention-deficit disorder, so you'll want to do some research and see how your idea checks out against the competition.

    If you find an organization with a similar mission, you might want to take the opportunity to volunteer. This will give you a sense of what's required to run a charity, and it will also help you to further hone your own idea for a new organization.

    Debrah Constance, founder of A Place Called Home, a children's charity in Los Angeles, volunteered with other youth organizations before she launched her own group in 1993. If you do decide to step out on your own, she suggests looking for a way to collaborate with an existing organization. She started her charity in a room of a local church, before she had her own facility. "It was a steppingstone in the funding process that took me years to accomplish, " she says. She started out serving 11 children, and now serves more than 400.

    For additional help, check out these resources for starting a charity.

    Got a question about job hunting, recruiting, or managing in the nonprofit world? Send it to us at hotline@philanthropy.com.



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