What Women Want
Tuesday, May 13, at 12 noon, U.S. Eastern time
More and more women are making big gifts to charity, but nonprofit groups still struggle with how best to obtain donations and other support from women.
What can your organization do to more effectively reach female donors and volunteers? What can charities learn from companies that promote products and services to female consumers? And how can this approach help your charity connect with men as well?
Join a marketing expert and author who can help you answer these questions and improve your ability to raise money and effect change.
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Join us here on Tuesday, May 13, at 12 noon, U.S. Eastern time.
The Guest
Lisa Witter is chief operating officer of Fenton Communications, in New York, and co-author of the book The She Spot: Why Women Are the Market for Changing the World - and How to Reach Them. She leads Fenton's practice in women's issues and global affairs for clients such as the Global Fund for Women and the Harvard School of Public Health.
She will respond to questions and comments about these issues on Tuesday, May 13, at 12 noon, U.S. Eastern time. Readers are welcome to post questions and comments now.
A transcript will be available at this address following the discussion.