The Chronicle of Philanthropy: Live Discussions

Creating Effective Marketing Messages

Tuesday, November 17, at 12 noon, U.S. Eastern time

Nonprofit groups need to do more than simply have a great mission to capture attention from donors and other supporters. They also must step up their efforts to market their ideas and causes.

One way to grab your supporters' attention is through tag lines, imaginative slogans that cement an image in the public's mind. What are some of the nonprofit world's most effective tag lines? Why is it important to have a compelling tag line? How do you create one that makes others remember what your organization stands for?

Join us Tuesday, November 17, at noon Eastern time, when Nancy E. Schwartz, a marketing expert, will join us to answer those questions and others about effective communications, as well as to discuss her newly published report on nonprofit tag lines.

Related Article

Slogans Teach Public-Radio Listeners About Grant Makers' Missions (10/1/2009)

The Guest

Nancy E. Schwartz is a marketing and communications consultant in New York and the author of "The Nonprofit Tagline Report," which spotlights some of the nonprofit world's best tag lines and shows organizations how to use tag lines in their marketing. Ms. Schwartz is also the author of Getting Attention, a blog that provides information about marketing and communications for nonprofit leaders.

Click here to submit a question in advance.

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