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The Chronicle of Philanthropy

Discussion Transcripts



Promoting Causes on Online Social Networks

In today's economy, nonprofit leaders need to understand how to effectively promote their organizations, programs, and fund-raising campaigns. ... (6/2/2009)

Tactical Philanthropy: Changing the Face of the Nonprofit World

Many of the nation's largest nonprofit groups and foundations in the 20th century were top-down organizations created and supported by a small but powerful group of wealthy philanthropists. ... (5/26/2009)

Smart Strategies for Small Charities: How to Make the Most of Limited Resources

Many small nonprofit groups feel particularly vulnerable during these uncertain economic times. ... (5/19/2009)

Starting a Nonprofit Group: What You Need to Know

Starting a nonprofit organization requires much more than identifying a worthwhile cause. Organizations need to identify potential sources of money, craft a mission statement, draft bylaws, find board members, and seek tax-exempt status from the Internal Revenue Service. ... (5/12/2009)

Your New Nonprofit Marketing Job: Getting Off to the Right Start

For most nonprofit groups, marketing takes a back seat to delivering services and raising money. As a result, organizations often fall short in their efforts to spread the word about what they do. ... (5/5/2009)

Direct-Mail Workshop: Writing and Designing Winning Appeals

Direct-mail appeals remain an important source of income for many nonprofit organizations. But even the most experienced fund raisers say they are looking for new, more effective ways to craft the perfect appeal. ... (4/28/2009)

Starting and Building a Career in the Nonprofit World

College students preparing to graduate this spring are facing extraordinary uncertainty about their career prospects. Not only is the job market tight, but they also confront increased competition from experienced nonprofit workers who have been laid off and businesspeople who want to change careers. ... (4/21/2009)

International Philanthropy in a Time of Recession

Charities that operate in the United States are struggling to raise money and deliver services in the face of a deep recession. ... (4/16/2009)

How Grant Seekers Can Write Sharp Proposals in Bad Economic Times

As the Chronicle's recent survey of big grant makers shows, some foundations are stepping up their grant making even as their assets are plunging. ... (4/14/2009)

Recruiting and Keeping Talented Volunteers

As the economy has worsened, charities around the country have seen a sharp increase in the number of people looking for volunteer opportunities. ... (4/7/2009)

Retaining Your Best Donors

As nonprofit groups grapple with the recession, many fund raisers are seeking out new supporters ... (3/31/2009)

Managing in Hard Times: How Nonprofit Leaders Can Make the Right Decisions

Running a nonprofit group has never been harder as demand for assistance grows, donations diminish, and government aid is harder to obtain. ... (3/24/2009)

Making Good Decisions About Giving: What Donors Need to Know

As the economy continues to struggle, many charities are becoming more aggressive in their efforts to seek gifts from donors. ... (3/17/2009)

Obama's Charitable-Giving Plan: What It Means for Nonprofit Groups

As President Obama seeks to reduce the value of the charitable deduction for wealthy Americans, fund raisers and other nonprofit experts are divided over whether his idea would cause any substantial change in charitable giving. ... (3/11/2009)

Using Video to Spread Your Nonprofit Group's Message and Mission

More and more nonprofit organizations are tapping into video as a powerful marketing and fund-raising tool. ... (3/10/2009)

Standing Out: How Young Nonprofit Workers Can Get Ahead of the Competition

The nonprofit work force has never been more competitive: Just as the financial crisis scuttles retirement plans of many older nonprofit workers, it's also leading many corporate executives to seek jobs at nonprofit organizations. (3/3/2009)

Building a Successful Organization in Stressful Times: A Conversation With a Veteran Nonprofit Leader

Cass Wheeler navigated the American Heart Association through recessions, the fallout from the 2001 terrorist attacks, and a major national reorganization — all while doubling the organization's revenue between 1997 and 2008. (3/5/2009)

How to Solicit Gifts From Individuals

As government, foundations, and companies cut back on their grants for charities during the recession, many charities are altering their fund-raising strategies to appeal more to individuals. (2/24/2009)

Social-Media Workshop: How Nonprofit Groups Can Use Online Tools to Build Awareness and Raise Money

Digg, Facebook, and Twitter are among the most prominent online social-networking tools nonprofit groups can use to connect with supporters, raise money for their causes, and increase their visibility. (2/17/2009)

Recruiting New Employees in a Flooded Market

As more and more employers -- for-profit and nonprofit -- lay off workers, charities are inundated with resumes from job seekers. (2/10/2009)

Planning Special Events During a Recession

Events like walkathons, silent auctions, and awards dinners generate billions of dollars for large and small charities each year. (2/3/2009)

Inside the Mind of a Top Donor

How do some of the nation's most prominent philanthropists decide which nonprofit groups are most worthy of their donations? Will the recession change the way they make those decisions? (1/27/2009)

Making Your Message Matter

With the economy in a recession, many nonprofit groups face an increased demand for their services. And they must meet this higher demand at a time when many of their financial supporters are cutting back. (1/21/2009)

The Recession and Your Career: How to Become an Indispensable Asset

As the recession deepens, an increasing number of nonprofit organizations must look more closely at cutting costs — and at the grim possibility of laying off employees. (1/13/2009)

Outlook for 2009: What the Recession Will Mean for Your Organization

What will 2009 mean for your charity's fund-raising, grant-seeking, and budgeting efforts? What will the economic meltdown and shifting demographics mean to your bottom line? (1/6/2009)

Using Online Tools for Activism

The explosion in the number of online communication tools has created a seemingly infinite number of opportunities for advocacy groups to spread their message. ... (12/16/2008)

Doing More With Less in Hard Times

The recession has many organizations thinking about ways to cut costs and reduce resources. At the same time, many groups face an increased demand for their services ... (12/9/2008)

Mergers and Alliances: Should More Charities Consolidate Operations?

As the economy sputters, many nonprofit groups are searching for new ways to cut costs without slicing services. In some cases, collaborating or even merging with another organization is one way to reconcile this challenge. (12/2/2008)

How Charities Can Raise Money With Twitter and Other Social-Networking Tools

Twitter, Facebook, and other online social-networking tools offer ways for nonprofit organizations to build connections with supporters and donors. (11/25/2008)

Nonprofit Careers: How Does the Financial Downturn Affect Your Job Prospects?

The financial crisis is causing significant shifts in the nonprofit job market. (11/18/2008)

What the Election Results Mean for the Charity World

How will the new president approach key charity issues? How will Congress regulate charities and handle budget and tax issues of importance ... (11/11/2008)

Spending Donations Wisely in Hard Times

What can charities do to make sure they are making the best possible use of their resources to achieve their goals, especially as money grows ... (11/4/2008)

Inspiring Your Board to Raise Money

The weak economy has nonprofit organizations searching for creative ways to raise money. (10/28/2008)

Building Your Nonprofit Career

Many young adults who take jobs in the nonprofit world do so with lofty ambitions to change the world. (10/21/2008)

Year-End Appeals: Seeking Gifts in Uncertain Times

Many charities are entering the most crucial months of the fund-raising year at the same time that many donors are dealing with the most uncertain economic circumstances of their lifetimes. (10/14/2008)

Making Marketing Messages That Matter

As competition for attention grows, charities need to do more than have a great mission to win attention from donors and other supporters. (10/7/2008)

Compensation Trends in the Nonprofit World

The current economy has many nonprofit organizations wondering how, with limited resources, they can create attractive compensation packages ... (9/23/2008)

Weathering a Financial Storm

On the heels of the news of Lehman Brothers' collapse and the federal takeover of the financial giant AIG, many charities are bracing ... (9/23/2008)

Recruiting Minorities to Volunteer

As minority groups grow in proportion to the United States population, charities are increasingly serving more and more people with diverse backgrounds. (9/16/2008)

Creating a Better Annual Report

Annual reports can be an effective way for nonprofit groups to communicate with their donors, outline their goals and accomplishments ... (9/9/2008)

Money Without Strings: The Debate Over Operating Support

Eighty percent of the money that foundations distribute to charitable causes is earmarked for charity programs and other purposes ... (9/6/2008)

Celebrities and Charity

In a celebrity-driven culture, charities are often eager to enlist the support of a rock star, Hollywood actor, or big-name athlete ... (8/26/2008)

Corporate Fund Raising in a Turbulent Economy

Nearly three quarters of America's largest corporations expect donations to charity to remain flat or decrease this year ... (8/19/2008)

Becoming a Consultant: Is This the Job for You?

Nonprofit executives often dream of becoming consultants who advise charities on fund raising, management practices, or other topics. (8/12/2008)

Making the Most of a Landmark Gift

Most nonprofit leaders dream of getting a windfall gift. ... (8/5/2008)

The Future of the Gates Foundation

The Bill & Melinda Gates Foundation in Seattle has grown from a start-up to become the nation's largest and most visible foundation in the span of just eight years.... (7/29/2008)

Starting and Building an Endowment

Charities are increasingly creating endowments so they can guarantee their long-term financial health, especially in tough economic times. ... (7/22/2008)

Building Your Online Presence on a Tight Budget

Most charities have a strong desire to improve their ability to use the Internet to communicate more effectively with supporters, volunteers, and potential donors. ... (7/15/2008)

Corporate Marketing Deals for Charities

Charities are increasingly arranging marketing deals with companies as a way to raise money and attention. In addition to getting a portion of the sales of a product, charities that enter into these deals often get other benefits. ... (7/8/2008)

Going Green

Many charities are getting serious about taking steps to become more environmentally friendly in their operations--to both protect the planet and save money. ... (7/1/2008)

The State of Giving

As the U.S. economy struggles, gas prices rise, and real-estate values drop, nonprofit groups are increasingly feeling the pinch. How are these changes affecting charities, and what do nonprofit leaders need to know about trends in giving? ... (6/24/2008)

Jumping to the Business World

Nonprofit groups have long been a destination for workers who have grown tired of the grind of working in the business world. ... (6/17/2008)

Seeking Big Gifts Online

Charities are increasingly turning to the Internet and e-mail as they seek large donations. ... (6/10/2008)

Making the Most of Volunteers

Volunteers are a vital part of the operations of many charities, providing labor and expertise that the groups would otherwise be unable to afford. In addition, research shows that longtime volunteers are more likely to become significant donors to organizations they support. ... (6/3/2008)

Engaging Millennials for Social Causes

The millennial generation — people who reached adulthood at the turn of the millennium — represent a tremendous opportunity for charities. ... (5/27/2008)

United Way's Changes

United Way of America has announced a new 10-year effort designed to significantly improve the health, education, and finances of families nationwide ... (5/22/2008)

Marketing Nonprofit Causes

Throughout much of the 20th century, charities and businesses relied on "interruption marketing" to spread their messages. With few ways to reach donors, supporters, and consumers, organizations found that the best methods for spreading their messages were direct mail, telemarketing, and television ... (5/20/2008)

What Women Want

More and more women are making big gifts to charity, but nonprofit groups still struggle with how best to obtain donations and other support from women. ... (5/13/2008)

Foundations and Diversity

American foundations are often criticized for failing to appoint leaders who reflect the diversity of the nation and for giving too little money to groups that serve minorities. ... (5/6/2008)

The Future for Religious Charities

Religious organizations make up a major portion of the philanthropic landscape. But until recently, they had struggled to get recognition and support from government ... (4/29/2008)

The Changing Face of America's Donors

Should you believe the hype about the predicted transfer of wealth as members of the World War II and baby-boom generations die? ... (4/22/2008)

Grant Making During Difficult Economic Times

As the economy's slump worsens, grant makers face increasing pressure to help charities weather the downturn ... (4/15/2008)

Coping With Stress: Tips for Nonprofit Employees

Stress is a common affliction for charity workers. Employees often have massive workloads, encounter traumatic situations while helping their clients, and earn relatively little money for their efforts. And as economic times grow more turbulent ... (4/8/2008)

The State of Fund Raising

The economic slowdown has many charity leaders worried about their fund-raising efforts for the rest of 2008 — and beyond. ... (4/1/2008)

Curbing Charity Abuses

As a top aide to Sen. Charles Grassley, the senior Republican on the Senate Finance Committee, Dean A. Zerbe has been a prime mover in Congressional efforts to stomp out charity abuses. ... (3/25/2008)

Making the Most of Your Special Event

Events like marathons, walkathons, and bike races generate billions of dollars for large and small charities each year. In 2007 alone, 30 of the nation's largest events produced $1.6-billion ... (3/18/2008)

Philanthropy's Leadership Gap

As the baby boomers who founded and have led many of the nation's nonprofit groups reach retirement age, who will replace them?s ... (3/11/2008)

Is Direct Mail Dead?

A recent study of 72 large charities shows that direct-marketing appeals are not raising as much money as they have in years past. Slumping donations and rising postal rates are causing some experts to suggest that such efforts are getting crowded out by online appeals and other solicitations. ... (3/4/2008)

Job Searching in a Tight Market

During good economic times, it is often easy for nonprofit professionals to take the next steps in their careers. But when donations lag and governments trim spending on charities, those who are looking to advance their careers find fewer options ... (2/26/2008)

Recession-Proof Philanthropy

The shaky economy has many charity leaders worried about how their organizations will carry out their missions and pay their bills. Some individual and corporate donors are already scaling back or canceling their gifts at a time when many charities are seeing increased demand for their services. ... (2/19/2008)

Politics and Philanthropy

The 2008 election is already proving to be one of the most exciting in recent memory. But while the campaign is getting a lot of attention, many nonprofit leaders are unsure about what the ultimate result will mean for charities. ... (2/12/2008)

Building a Network of Support

Social-networks such as Facebook and LinkedIn give charities an array of new opportunities to connect with donors, volunteers, and supporters. ...(2/5/2008)

Making the Jump

Careers in the nonprofit sector are attractive to many people in the corporate world who are looking to use their business experience to help the greater good. ... (1/29/2008)

America's Top Donors

How do some of the nation's most-generous donors decide which charities are most worthy of their contributions? How can your organization get on their radar? ... (1/22/2008)

Can the Nonprofit World Govern Itself?

In the wake of several high-profile charity scandals and with observers predicting that Congress will pass legislation similar to the Sarbanes-Oxley Act for nonprofit organizations, Independent Sector convened the Panel on the Nonprofit Sector to create a set of guidelines designed to help groups govern themselves. ... (1/15/2008)

Outlook for 2008

What will 2008 mean for your charity's fund-raising, grant-seeking, and budgeting efforts? Will concerns about the economy and shifting demographics help or hurt your bottom line? ...(1/9/2008)

Changing the Culture of Philanthropy: a Young Donor's Views

Do foundations do enough to evaluate the effectiveness of charities that are seeking grants? Are grant makers too secretive about how they award money? Where can individual donors go to get reliable data about which charities to support? ...(12/11/2007)

Making Charity Finances Easy to Understand

Many charity officials do not have significant training in financial analysis so they have trouble figuring out all the implications of the decisions they make about their programs. ...(11/8/2007)

Achieving Diversity at Nonprofit Organizations

While many nonprofit leaders say diversity is important, members of minority groups remain scarce on the boards and staffs of the nation's charitable organizations. And this state of affairs can prevent some charities and grant makers from attaining full ...(10/26/2007)

Changes in Federal Disclosure Policy: What They Mean for Charities

As the Internal Revenue Service moves to finish the most-extensive overhaul of the Form 990 in decades, it is making numerous changes in response to suggestions from the public. ...(10/24/2007)

Coaching for Nonprofit Leaders

As executive coaches have become popular in the corporate world, a growing number of charity leaders are seeking professional coaches of their own to meet challenges on the job. Now some grant makers ...(10/10/2007)

What Makes a Great Organization?

Why do some charities make huge progress in advancing their missions -- while others do a merely effective or mediocre job?(10/11/2007)

Executive Pay and the State of Nonprofit Hiring

Despite increased scrutiny from the lawmakers and the news media, and a new wave of regulation from the Internal Revenue Service, nonprofit executives continue to reap generous pay packages, according to the Chronicle's latest survey of nonprofit compensation. Top leaders ... (9/26/2007)

Shopping and Charity: What's Next?

Product Red, the campaign to raise money to fight AIDS in Africa, has produced $28-million for charity -- and taken marketing efforts to a new level, experts say. But amid the success has come growing concern that too many charities are engaging in marketing deals ... (7/31/2007)

What's Next for Online Giving?

Online fund raising grew by 37 percent last year, according to The Chronicle's new survey of charities that raise money via the Internet. But it remains a tiny portion of groups' overall giving, and supporters' weariness of e-mail appeals, among other factors ... (6/19/2007)

Seeking Big-Gift Fund Raisers in a Hot Market

As charities grow more ambitious in their fund-raising efforts, the demand for people with a track record of securing big gifts from individuals has reached such a fever pitch that those fund raisers are commanding ... (8/10/2007)

Diversification Drives Endowment Growth

Nonprofit organizations saw their endowments grow by a median of 11.7 percent in 2006, according to The Chronicle's latest survey. Strong stock performance and an increasing reliance on alternative investments ... (6/6/2007)

Charities and the 2008 Election

As the 2008 campaign for the White House gears up, charities should be taking an active role in urging candidates to rethink how nonprofit groups are regarded and regulated, says Robert Egger, a prominent nonprofit activist. ... (6/4/2007)

What's the Solution to the Evaluation Quandary?

Nonprofit groups and foundations have been struggling over the best way to evaluate their results, with both sides often approaching the idea with unrealistic expectations. In many cases, a lot of money and effort goes into evaluations that are never put to good use ... (4/24/2007)

Foundation Assets Grow Sharply

The Chronicle's annual survey of the nation's wealthiest foundations found that assets grew a median of 7.7 percent last year -- and many grant makers say that means they will increase their gving this year. ... (4/6/2007)

What Do Fund Raisers Really Need to Know?

Adrian Sargeant, a British scholar who has studied charitable fund raising and marketing in Britain, Australia, and the United States, last month joined the faculty at Indiana University's Center on Philanthropy. His mandate: ... (2/27/2007)

A Push for Diversity

Nonprofit groups lag behind business and government in attracting diverse work forces, says Michael Watson, a top executive of the Girl Scouts of the USA. Lack of diversity will put ... (1/22/2007)

Charities and Business

In the past decade, the number of charities running businesses has exploded as organizations sought new sources of revenue. Nonprofit organizations today have a hand ... (1/17/2007)

Shaking the Foundations

In his new book, The Foundation: A Great American Secret. How Private Wealth Is Changing the World, Joel L. Fleishman argues that foundations must start operating more openly or risk drawing ... (12/11/2006)

Why Are Charities Losing So Many Donors?

Many donors stop giving because they hate the way charities approach them for money -- or they don't feel they get enough information about how their money is used. That is the conclusion of several researchers ... (12/4/2006)

Who Gives More: Democrats or Republicans?

In his new book, Who Really Cares: The Surprising Truth About Compassionate Conservatism, Arthur C. Brooks presents research showing that religious conservatives are more charitable than secular liberals. He says people who support the idea that government ... (11/28/2006)

Charities in the Connected Age

What specific changes must nonprofit groups make to meet the demands of this new era? What are the risks of ignoring these trends? Do all nonprofit leaders need to become technophiles? (11/13/2006)


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