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The Chronicle of Philanthropy
News Updates

October 14, 2008

Company Offers Donation Linked to Election Contest

A public-relations company is promoting an online contest to predict the next president by offering to award $1,000 to the winner’s favorite charity.

Peritus Public Relations, in Louisville, Ky., says it will make the donation to the person who correctly predicts the recipient of the nationwide popular vote and in individual states. He or she will also receive a $225 crystal bowl.

Another Kentucky company offered a charitable contribution as a way to get people involved in the election.

The KFC Corporation promised to donate $20,000 to the United Nations World Food Programme if a participant at the October 7 town hall-style debate between the presidential candidates mentioned global hunger issues.

No one did. Now the company says it will donate the money anyway.

Ian Wilhelm

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