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November 03, 2009

Prospecting: The Benefits and Drawbacks of Repetition

Laura Sullivan, the development director of the Santa Fe International Folk Art Market, in Santa Fe, N.M., asks readers of Prospecting, The Chronicle’s online fund-raising column, whether it’s OK to repeat examples in a fund-raising letter and accompanying brochure.

Tuesday November 3, 2009 | Permalink

Comments

1. laziness is not a virtue. Honest labor will earn more volunteers and money

   — doris scott    Nov 3, 09:37 PM    #

2. I have been in the nonprofit sector for 33 years. Your letter is already way too lengthy. Do not include anything from your brochure. Re-read your letter and eliminate adverbs 1st, then shorten it by also eliminating phrases like we met the President of and say the film of the market was seen by dignataries like then just put in his name. Also do not remind them they gave before 2 times, just ask for continuing support-I think then you’ll have a better letter.
   The Funding Muse

   — Robin Kaercher    Nov 4, 03:04 PM    #

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