Gore Starts $300-Million Advocacy Campaign

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Compiled by Noelle Barton, Caroline Bermudez, Maria Di Mento, Candie Jones, Heather Joslyn, and Cassie Moore.

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April 01, 2008

Gore Starts $300-Million Advocacy Campaign

Former Vice President Al Gore will start a three-year, $300-million advocacy campaign tomorrow designed to inspire public support for aggressive action on climate change, reports The Washington Post.

The Alliance for Climate Protection, a nonprofit organization based in Menlo Park, Calif., will use online advocacy and television advertisements to urge reductions in greenhouse gases.

“The elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public’s sense of urgency in addressing this crisis,” commented Mr. Gore, in explaining the Alliance’s “we” campaign.

Through private contributions, more than half the money has already been raised or committed for this campaign, according to Mr. Gore, who declined to identify his personal contribution. An accounting of his various donations toward the project, including all of his proceeds from the documentary An Inconvenient Truth, is estimated to total at least $2.7-million.

The group aims to enlist 10 million volunteers and pepper mainstream entertainment, such as The Daily Show with Jon Stewart and People magazine, with advertisements.

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Comments

This sounds a lot like an opening salvo to fund a second run at the White House. The next president will not do anything about global climate change and the tsunami-like changes in American society that will be required, unless that president has it as their number one priority. Ergo, the president should be Al Gore!! Say it with me: superdelegates, Superdelegates, SUPERDELEGATES!! The only people with the power to sway the democratic convention at this point are the superdelegates. Let’s get to work people. We’ve got a new candidate to nominate!

— Marybeth Mitts Apr 1, 02:27 PM #
Gore wants to throw $300 Mill at the advertising industry to promote climate issues? YIKES! It sounds exactly like what billionairre pols do after they leave office. He did nothing while in office to promote the green agenda. Why now?

— Gary Sweeten Apr 1, 08:41 PM #
“while in office”. . .the Vice President doesn’t get to do much in office except go to State funerals and Kyoto protocol meetings. Hey, the guy did what a v.p. guy can do. If he wants to do more, he should step up and barrel ahead. If the country elected him once, they will probably do it again. Although while carbon offsets are one thing, answering that phone in the middle of the night is quite another. . .

— Marybeth Mitts Apr 2, 01:38 PM #

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