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April 29, 2008

Naming Gifts Attract Business-School Alumni

In the past several years, a number of alumni have made major donations to U.S. business schools — often with naming conditions, reports The Financial Times.

These gifts include an $85-million gift to the Wisconsin School of Business at Madison from a small group of alumni that required the school’s name to stay the same for at least 20 years; a $30-million gift to California State University’s business college, in Fullerton, in January; and $25-million to the University of California at Berkeley’s Haas School of Business.

“There’s much less resistance within university systems to having business schools named than with other schools,” says Carolyn Woo, the dean of the Mendoza College of Business, at the University of Notre Dame.

However, “not every gift is a good gift,” says Angel Cabrera, president of the Thunderbird School of Global Management, in Glendale, Ariz., citing an example in which a gift offered to Thunderbird had so many conditions, it had to be turned down by the institution.

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