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July 02, 2008

Online Discussion: Corporate Marketing Deals

Join us on Tuesday, July 8, at 12 noon, U.S. Eastern time, for a live online discussion about corporate marketing deals that benefit charity.

How can your charity make the most of its corporate marketing partnerships? What are the pitfalls? And what are some examples of deals that are good models for other charities?

Join these experts to answer your questions:

• Katrina McGhee is vice president of marketing for Susan G. Komen for the Cure, in Dallas, where she oversees more than 100 deals that benefit the breast-cancer charity.

• Michal Ann Strahilevitz is an associate professor of marketing at Golden Gate University, in San Francisco. She has studied marketing deals between companies and charities for more than 12 years.

These discussions are free and open to everyone. People who ask questions in advance have a better chance of getting answers.

Wednesday July 2, 2008 | Permalink

Comments

1. How can small, relatively young charities with broad appeal gain the attention of large corporations and compete with established charities?

   — Mary    Jul 2, 03:59 PM    #

2. Was Project RED successful from a profit perspective? I have heard mixed reviews—on one hand that it was the perfect model of cause-marketing and on the other hand, that the products weren’t moving off the shelves and corporations were mad. What do you think or know?

   — Andrea    Jul 8, 10:18 AM    #

3. Hi Katrina,
   Do you typically approach the sponsorship contact at prospective partner companies as a first step? And short of having a way in the door, is your initial step an intro letter, phone call or both?

   — Kurt    Jul 8, 11:50 AM    #

Commenting is closed for this article.

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