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July 03, 2008

Online Discussion Next Week: Corporate Marketing Deals

Join us on Tuesday, July 8, at noon U.S. Eastern time for a live online discussion about corporate-marketing deals that benefit charity.

How can your charity make the most of its corporate-marketing partnerships? What are the pitfalls? And what are some examples of deals that are good models for other charities?

Join these experts to answer your questions:

• Katrina McGhee is vice president of marketing for Susan G. Komen for the Cure, in Dallas, where she oversees more than 100 deals that benefit the breast-cancer charity.

• Michal Ann Strahilevitz is an associate professor of marketing at Golden Gate University, in San Francisco. She has studied marketing deals between companies and charities for more than 12 years.

These discussions are free and open to everyone. People who ask questions in advance have a better chance of getting answers.

Thursday July 3, 2008 | Permalink

Comments

1. What are the most important factors to consider in determining the value of your event or “property” so we don’t leave money on the table?

   — Susan Bender Phelps    Jul 4, 10:52 AM    #

2. What is the average annual cost of development for marketing partnerships and the average rate of return?

   — Angela Austin, One Love Global    Jul 5, 12:46 PM    #

3. How do you manage small businesses that want to give you a % of their sales while using your logo but bring little, if any other, value to a partnership?

   — Scott Leibowitz    Jul 7, 09:05 AM    #

Commenting is closed for this article.

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