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July 30, 2008

Philadelphia Orchestra Experiments With Online Membership Plan

The Philadelphia Orchestra is starting an online membership option for concertgoers, dubbed eZseat, as a way to lower its costs and expand its audience, reports The Philadelphia Inquirer.

People who sign up for the program will be able to buy tickets online at a 25 percent discount for almost any show and print them out.

The money to design and research the program came from funds donated by the Pew Charitable Trusts and the Neubauer Family Foundation, the paper reports.

“We were looking for how to find a new way to get people to go regularly, as if they were subscribers, but not have the problems subscriptions have, because subscriptions are not the future,” says the orchestra’s marketing chief, J. Edward Cambron.

In addition, eZseat will offer college students a $25 membership that comes with unlimited free concerts.

Wednesday July 30, 2008 | Permalink

Comments

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   — Robert Fredella    Jul 30, 03:40 PM    #

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