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October 13, 2008

Prospecting: Hard Times Should Prompt Fund Raisers to Step Up Direct Mail

Charities that have eschewed direct-mail appeals in the past should consider incorporating them into their year-end solicitation efforts, says a fund-raising expert quoted in Prospecting, The Chronicle’s column of news and tips on seeking donations.

Plus: A company that sells gift cards is trying to help charities benefit from the large number of cards that never get redeemed for goods or services.

Monday October 13, 2008 | Permalink

Comments

1. Recycling small electronic units works for several firms we work with.

   — larry0928    Oct 13, 11:31 PM    #

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