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October 17, 2008
Prospecting: Crafting a Direct-Mail Appeal
A fund raiser who sought advice from Prospecting readers on how to craft his first direct-mail appeal has overhauled the letter. You can read the latest effort and comment on what worked — and what did not.
We encourage other fund raisers to share their challenges so that Prospecting readers can offer their advice.
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Copyright © 2009 The Chronicle of Philanthropy
I would love to have some help on how to conduct an effective mail solicitation.
— John Traver Oct 17, 05:47 PM #