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April 30, 2009
Prospecting: Nature Conservancy Movie Promotion Raises $2.7-Million
The Nature Conservancy’s “Plant a Billion” campaign to plant trees in Brazil’s rain forest has just received $2.7-million from an arrangement with Disney Studios to donate a portion of the ticket price for every moviegoer who saw its new nature documentary “Earth” in its first week, says Prospecting, The Chronicle’s online column on fund raising.
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