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April 04, 2008

When to Pull the Plug on a Fund-Raising Event

When do you know it’s time to discontinue a fund-raising event that is not raising much money?

Sandy Rees, a fund raiser for nonprofit groups in Knoxville, Tenn., offers some ideas on Get Fully Funded.

Ms. Rees says if revenue from an event is slipping, attendance is dipping, or interest from sponsors is waning, it might be time to pull it from your organization’s schedule and direct your resources elsewhere.

Has your organization had to discontinue a long-running special event? If so, how did you make the decision and what steps did you take to communicate with past supporters? Click on the comments link below this post to share your thoughts.

You can get more tips about planning successful special events by reading the transcript of the Chronicle’s recent live discussion with two fund-raising experts, Liz Klug and Harry A. Freedman.

— Peter Panepento

Friday April 4, 2008 | Permalink

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