Why Fund-Raising Appeals Fall Short

Jobs

Help

May 08, 2008

Why do so many fund-raising appeals fall short?

Jeff Brooks, a direct-marketing consultant, says part of the problem rests with the fact that fund-raising copy is often wooden and inhuman.

His advice: “Write like a human. Your donors will thank you for it.”

Have you seen examples of atrociously worded fund-raising appeals? If so, please feel free to share by clicking on the comments link below this post.

Commenting is closed for this article.

Previous: College Senior Makes $50,000 Pledge
Next: Making the Most of Mother's Day

Related Articles