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May 27, 2008

Engaging Millennials for Social Change

The Case Foundation’s new report on how nonprofit groups can more effectively engage members of the millennial generation is getting quite a bit of attention from fund raisers who want to learn how to establish relationships with younger adults.

The report argues that this younger generation has great new ideas for using technology and modern communications to help further the missions of charities and advocacy groups.

The key for established groups, of course, is adjusting their strategies to be able to more effectively communicate with members of this generation.

Allison Fine, a senior fellow at Demos: A Network for Ideas and Action, in New York, and the study’s author, will be available today at noon Eastern time to take questions from fund raisers and charity leaders on this topic.

The text-based live discussion is free and will last one hour. A full transcript will be posted on the Chronicle’s live discussions page after it is complete.

— Peter Panepento

Tuesday May 27, 2008 | Permalink

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