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July 22, 2008

Fund Raisers Urged to Visit Online Solicitation Museum

An online “museum of fund raising” has been created to serve as a free reservoir of fund-raising materials that can be used by nonprofit officials around the world.

The Showcase of Fundraising Innovation and Inspiration, seeks to serve as an archive that fund raisers can turn to for ideas from some of the best and most effective campaigns and other projects to raise money.

To date, the Web site has posted detailed case histories and solicitation materials from 116 fund-raising entities. One notable example is an ancient Japanese fund-raising appeal written in 1235 by a Zen master. It was submitted to the site by Mal Warwick, a direct-marketing consultant in San Francisco.

The site also features book reviews, articles, essays, tips, and videos from fund-raising experts and consultants.

The online archive was created by the SOFII Foundation, a British charity established by Ken Burnett, an English fund-raising consultant, and his colleagues. Visitors to the site must register to access fund-raising materials, but registration is free.

— Holly Hall

Tuesday July 22, 2008 | Permalink

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