Use Your Annual Report to Promote Donations

September 08, 2008

Use Your Annual Report to Promote Donations

Annual reports can be an effective way for nonprofit groups to communicate with their donors, outline their goals and accomplishments, and thank those who have contributed money and time to their causes.

But, too often, groups waste valuable time and money producing reports that aren’t read and that fail to meet even their most basic goals.

As a result, some marketing experts are advising charities to rethink the way they produce annual reports. And with the growth of online marketing, some groups are finding new and creative ways to communicate with their supporters without producing costly, bulky reports.

How can your organization get more mileage out of its annual reports? What are some creative ways to present these reports to donors and supporters? How can your organization use online tools to present its annual report in new ways?

Join two experts — Kivi Leroux Miller, a marketing consultant and Ken Grunke, a charity fund raiser — for a live discussion on these and other questions about annual reports.

The free discussion will take place Tuesday at noon Eastern time.

— Peter Panepento

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Use Your Annual Report to Promote Donations