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September 09, 2008

How Charities Use Technology Tools to Find Donors

A new study commissioned by The Chronicle of Philanthropy finds that large charities are much more likely than small groups to use screening tools to help them find donors.

The study, conducted by the research firm Campbell Rinker finds that large charities are much more likely than small groups to use screening tools to help them find donors.

The study, which was released at last month’s annual meeting of the Association of Professional Researchers for Advancement, asked fund raisers whether they use products that help them identify prospective donors, determine how big a gift to seek from donors, and gather demographic information about supporters.

Forty-two percent of fund raisers said they used such tools. But at wealthy organizations the number was much higher: The survey found that 66 percent of nonprofit groups with $25-million or more in annual revenue use such tools.

An electronic version of the study’s results is now available to subscribers to The Chronicle of Philanthropy.

— Peter Panepento

Tuesday September 9, 2008 | Permalink

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