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January 06, 2009
How Did Online Fund Raising Fare In 2008?
Online giving remained relatively strong in 2008, despite the creaky economy, according to a post by Steve MacLaughlin on the blog maintained by Blackbaud, a major provider of charity-solicitation software.
In a survey of clients of Blackbaud, charities saw steady growth in the first half of the year, a slight drop in the third quarter, and online giving rebound at the end of the year. December and June were the two biggest months for donations made via the Internet.
Nonprofit groups in the study of approximately 2,000 charities received an average gift online of $152.12. Education, health care, religious, and grant-making organizations had higher average gift amounts, according to Mr. MacLaughlin.
Online giving grew four times as quickly in December as it did in other months, a trend that is consistent with the past several years. Despite the economic turmoil, December accounted for 21 percent of the total transactions made during the year and 48 percent of the total dollars raised. The average gift in December was $248.82, writes Mr. MacLaughlin.
How did your charity’s online giving fare last year?
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Copyright © 2009 The Chronicle of Philanthropy
If this was valid research or a study it would help. We need real research and data that helps not just blog posts with no data to substantiate.
— Rich Jan 6, 03:29 PM #
We conducted a targeted “reminder call” campaign for our annual fund donors. An initial phone call/voicemail followed with an e-mail giving the link to our online giving website. It was very successful and pulled our annual campaign out of the ditch as of 12/31/08.
— Thomas M. Hull Jan 6, 04:23 PM #
In the UK on philanthropy website theBigGive.org.uk, we launched a matched funding scheme in December which saw £2 million being donated online in just 45 minutes!
— Hanna Lewis Jan 7, 03:32 AM #