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February 12, 2009

Spreading the Love of Giving on Valentine's Day

GlobalGiving, a Web site that matches donors with community-based development projects, is encouraging its donors to play Cupid.

As part of its “Operation: Give Love” campaign, anyone who donates to one of the Web site’s many projects —such as $10 to buy notebooks for children in Sierra Leone or $100 to help a Kenyan teen mother start a business—will receive up to 20 “e-arrows” to they can send by e-mail to their nearest and dearest for Valentine’s Day.

People who receive the arrows are automatically entered in a raffle to win a bouquet of flowers, and shooters win an extra raffle entry for every “e-arrow” they lance.

Since the campaign started on Wednesday, about 10 percent of those who have donated through the Web site have used the e-arrows to tell friends about their charitable contribution and suggest they make one of their own, says Joan Ochi, GlobalGiving’s director of marketing communications. “It’s a fun opportunity for people to think about how a little bit of money can go a long way,” she says.

What are you doing to raise money on Valentine’s Day? Click below to share your holiday fund-raising ideas.

— Paula Wasley

Thursday February 12, 2009 | Permalink

Comments

1. I work for a nonprofit organization called Advocates for Youth. We help young people make responsible decisions about their reproductive and sexual health. For every gift we receive online between Feb 9th and Feb 14th, we will send the donor a printable Valentine’s Day card that they can give to whomever they’d like and we’re mailing them 3 condoms in celebration of National Condom Day (Feb 14th). We hope that they will keep or distribute the condoms to help make the world a safer and healthier place. Here is the link to our announcement: https://app.e2ma.net/app/view:CampaignPublic/id:29611.1712808108/rid:d9831147cc8ea89f511d7c3192356e46

   — Liz Merck    Feb 12, 02:32 PM    #

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