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August 29, 2008

Back-To-School Season Provides Opportunity for Fund Raisers

Parents have an opportunity this back-to-school season to combine their shopping with philanthropy. The retail company T.J. Maxx is collaborating with Save the Children to help needy children succeed in school.

From August 14 to September 12, T.J. Maxx will give away bookmarks, featuring Save the Children artwork, to every customer. The bookmarks invite people to play an online “Great Book Adventure” game, making them eligible to win a $1,000 shopping spree. For every player, the company will donate a book to help children living in poor rural areas of the United States.

T.J. Maxx is also hosting an in-store donation program during the back-to-school season that will enable customers to make contributions to Save the Children.

How can fund raisers take advantage of the back-to-school season? What are some other examples of charities that are using this season to raise money?

— Caroline Preston

Friday August 29, 2008 | Permalink

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