The Chronicle is printed by non-heatset process in tabloid format on 35-lb. premium groundwood paper.
Method of binding: Folded, not stitched.
Publication trim size: 11.375" wide, 15" deep.
5 columns per page.
Type-page size: 10.25" wide, 13.5" deep. Margin at fold measures .5". In ads that bleed into gutters, vital advertising matter should be kept within a width of 10.25", to allow for variations in folding.
Column widths: Single column, 1.875". Two columns, 4". Three columns, 6". Four columns, 8.125". Five columns, 10.25".
Depth of column: 13.5"
Bleed specifications: Bleed is available at fold margins only for tabloid-page spreads and junior-page spreads. In regular issues, no other bleeds are available. No extra charges are made for bleeds.
Tabloid-page spread: 21.5" wide × 13.5" deep
Junior-page spread: 17.25" wide × 10" deep
Acceptable materials: The Chronicle accepts black-and-white and four-color camera-ready materials in PDF format. If you are unable to submit your black-and-white ad in camera-ready, PDF format, subject to our specifications, we can typeset your ad at no additional charge. We do not offer typesetting services for four-color ads.
Press gain: Our expected press gain of 30% to 35% should be taken into consideration when preparing both black-and-white and four-color materials.
Color: Color ads must be four-color process only. No PMS colors can be used. The maximum color density is 240.
Type: We recommend using at least 10-point sans-serif type (bold or medium-weight) when reversing type out of one color and at least
14-point when reversing out of four-color. When using color type, we recommend using no more than two colors and at least 14-point sans-serif type (bold or medium-weight).
To confirm receipt of materials, or for more information:
Phone: (202) 466-1212
Digital Ad Submissions
File formats: PDF files (Adobe Acrobat, high-resolution press quality). The document must be set to the ad size. Please contact us for our Acrobat Distiller options and instructions for creating a high-resolution PDF file that is suitable for printing. We discourage ads created entirely in Photoshop, due to low resolution type.
Images: Halftone images should be 200 dpi and line art images should be 600-1200 dpi. Prepare color images as CMYK.
Fonts: PDFs that contain OpenType or Adobe Type 1 fonts are acceptable. We cannot accept PDFs that contain TruType fonts, and reserve the right to substitute our fonts in files that contain TruType fonts.
Color-correcting: The Chronicle will not color correct digital ads without authorization. We will, however, use our internal settings, which are optimized for newspaper printing, when processing digital ads.
Method of delivery: Digital black-and-white ads may be submitted via e-mail to email@example.com. Digital four-color ads must be sent on CD or via FTP.
Send CD’s to: Display Advertising Department, The Chronicle of Philanthropy, 1255 Twenty-Third Street, N.W., Washington, D.C. 20037. For instructions on sending ads via FTP, send an e-mail to firstname.lastname@example.org or call (202) 466-1212.
Proofs: We require proofs for all digital ads. Black-and-white proofs may be faxed to (202) 659-2236 or sent to the address above. Four-color proofs must be sent to the mailing address above and must be representative of the digital file. Without a proof, the publisher cannot be held responsible for the quality of the black-and-white or color reproduction.
The publisher assumes no liability for any errors in supplied files.