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Fund Raisers Must Change More Than Name
By IRVING WARNER
In the early 1950´s the Ford Motor Company began planning to produce a new model to fill a perceived gap in its line. Engineers, designers, craftsmen, marketers, and executives worked long hours on the project. It then occurred to someone that the new car would need a name.
So, Ford hired a great American poet, Marianne Moore, to create a smashing new name...