The Chronicle of Philanthropy

You've Got a Charity Solicitation

E-mail gains favor with groups, but some fund raisers are wary

By NICOLE LEWIS

Two years ago, Stanford University began sending a monthly newsletter by e-mail to thousands of alumni and others, informing them of campus accomplishments and promoting forthcoming events. The newsletter, called @Stanford, has shown itself to be not only a quick and inexpensive means of distributing...

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