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Nonvirtual Reality Hits Giving Sites
As online companies fail, others seek ways to click with donorsBy JANET L. FIX
As one of scores of dot-com entrepreneurs who hoped to make money by raising money over the Internet for nonprofit groups, Tracey Pettengill counts her company among the lucky ones still standing.
But as the cofounder of 4Charity, which opened in 1999 as an online shopping mall that gave part...