 |
 |
|
NEW BOOKS
Encouraging Donors to Give Monthly
By Katy Marquardt
Hidden Gold: How Monthly Giving Will Build Donor Loyalty, Boost Your Organization's Income, and Increase Financial Stability
by Harvey McKinnon
In this book, Harvey McKinnon, a fund-raising consultant in Vancouver, B.C., encourages charities to use monthly giving programs. He says such efforts draw increased donations from current donors and reduce the rate...