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Forging Links Online
Charities test new approaches to wooing donors on the InternetBy Nicole Wallace
Heifer International, a charity in Little Rock, Ark., that gives livestock to needy families in developing countries, raised $3.2-million online last fiscal year -- enough to buy a lot of sheep, goats, and water buffalo. This year, the charity expects its online giving to grow to $5-million -- 10 percent of the amount it...