The Chronicle of Philanthropy

Connecting With Generation Y

Sensing a big opportunity, many charities look for ways to entice the newest wave of potential donors

By Elizabeth Greene

A smart-alecky youth with 57 clothespins clipped to his face is helping World Vision, in Federal Way, Wash., attract teenagers to its cause. The picture of the teenager, included in brochures that the antipoverty group hands out at Christian rock concerts,...

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