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No. 2
When Rob Mitchell became chief fund raiser at the American Cancer Society three years ago, he took over the donation campaign at one of the country's largest and most well-known charities -- but one that was not keeping up with many of the aggressive fund-raising tactics at other organizations.
The charity...
Fund Raiser's Bold Plans Could Pay Off for American Cancer Society
By Brad WolvertonWhen Rob Mitchell became chief fund raiser at the American Cancer Society three years ago, he took over the donation campaign at one of the country's largest and most well-known charities -- but one that was not keeping up with many of the aggressive fund-raising tactics at other organizations.
The charity...