The Chronicle of Philanthropy

Colleges and Schools Send E-Mail Appeals

By Nicole Wallace

In a survey of college and private-school fund raisers, conducted by the Council for Advancement and Support of Education, in Washington, about half of the 510 respondents said their institutions had started making annual-fund appeals via e-mail.

The study found that e-mail solicitations still make up a very small part of educational institutions' overall fund...

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