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The Challenges of the Hurricane: the Red Cross CEO's View
By Nicole Wallace
Even before Hurricane Rita, the American Red Cross was in the midst of what its leader calls "an epic response" in the Gulf Coast.
"There's no other word to describe it," says Marsha J. Evans, who since 2002 has served as the charity's president. "It is the largest by any measure, multiple times over, response that the Red Cross...