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CONFERENCE NOTEBOOK
Charities Urged to Do Better Job of Pitching Marketing Deals to Companies
By Leah Kerkman
San DiegoThe amount of money charities raise through marketing arrangements with companies has grown steadily, to nearly $1-billion last year, according to IEG, a Chicago research group. But some charities still do not know how to effectively pitch deals that provide revenue from product sales, sponsorships,...