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FUND-RAISING IDEAS
A Contest Modeled on Reality TV Shows Pulls In $2-Million for Charities
By Maria Di Mento
John A. Ritter, chief executive officer of Focus Property Group, a Las Vegas company, decided he wanted his company's annual year-end charity event to be more than just the usual walkathon or food drive, and he wanted it to be fun. So he consulted with a public-relations firm, and together the...