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NEW BOOKS
Methods of Finding Major Gifts Using Technology
By M.J. Prest
Major Donors: Finding Big Gifts in Your Database and Online
edited by Ted Hart, James M. Greenfield, Pamela M. Gignac, and Christopher Carnie
With the right training, fund raisers can use the Internet to identify potential donors and encourage record-setting big gifts, say the fund-raising experts whose essays appear in this book.
The publication...