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NEW BOOKS
Charities and Companies Can Collaborate to Help Each Other
Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits
by Jocelyne Daw
Corporations and charities can align their interests for mutual benefit, writes Jocelyne Daw, vice president for enterprises at the Glenbow Museum, in Calgary, Canada.
Ms. Daw follows the trend from the earliest partnership —...