The Chronicle of Philanthropy

NEW BOOKS

Fund Raiser Proposes New Ideas in Thinking About Solicitations

By Anne W. Howard

The Joy of Fundraising: How to Stop Suffering and Start Enjoying Asking for Money for Your Favorite Cause
by Terry Axelrod

Though fund raisers may feel awkward or even rude asking donors for money, they shouldn't, writes Terry Axelrod, founder and chief executive officer of Benevon, a fund-raising consulting company. She...

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