 |
 |
|
A Charity's Mature Vision
A social-service group tailors its appeal to older employeesBy Elizabeth Schwinn
Rochester, N.Y.
When the YMCA of Greater Rochester made a deal to run a wellness program for older people who are eligible for the federal government's Medicare program, it quickly gained 8,000 members and a major source of continuing revenue. But as the new members started showing up at the weight and...