 |
 |
|
Red Cross's Tough-Guy Approach in Licensing Lawsuit Is Unwise
At first blush, the decision by Johnson & Johnson to sue the American Red Cross seems utterly wrongheaded, a clear case of the bad guys against the good guys. After all, a commercial health-care behemoth is suing the far smaller Red Cross over the use of the red-cross symbol.
The company argues that the world's most...