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NEW BOOKS
Why and How to Create a 'Strategic Message' to Promote Your Organization
By Anne W. Howard
Message Matters: Succeeding at the Crossroads of Mission and Market
by Rebecca K. Leet
"Society is reaching the point where the more we are told, the less we hear," writes Rebecca K. Leet, a nonprofit consultant and a former reporter. "In this environment, success — even survival — requires...