The Chronicle of Philanthropy

NEW BOOKS

Nonprofit and Political Groups Need to Learn How to Market to Women

By Anne W. Howard

The She Spot: Why Women Are the Market for Changing the World — and How to Reach Them
by Lisa Witter and Lisa Chen

"Women are on the forefront of all the primary drivers of change: money, volunteer service, and the power of the vote," write Lisa Witter and Lisa Chen, both executive vice presidents at Fenton...

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