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NEW BOOKS
Asking Donors for Bequests and Other Estate Gifts Through Direct Mail
By Anne W. Howard
How to Raise Planned Gifts by Mail, by Larry Stelter, offers advice and case studies about attracting bequests and other such donations. Mr. Stelter, president of the Stelter Company, a planned-giving communications firm, also provides examples of letters sent to current and former donors encouraging them to include a charity...