The Chronicle of Philanthropy

International Charity Creates Site to Build Endowments

The Heifer Foundation, in Little Rock, Ark., is looking to the Internet to extend the reach of its charitable endowments — and to make giving to an endowment more accessible.

"Typically when we think of endowments, it's kind of an intimidating term," says Greg Spradlin, a vice president at the foundation.

Many...

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