The Chronicle of Philanthropy

NEW BOOKS

Putting the Fun into Fund Raising

By Cassie J. Moore

Yours for the Asking: An Indispensable Guide to Fundraising and Management
by Reynold Levy

"It is a puzzle that while giving funds to nonprofit institutions is hardly unusual, the act of asking seems so universally disliked, misunderstood, and disdained," writes Reynold Levy, a seasoned fund raiser and president of Lincoln Center for the Performing...

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