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NEW BOOKS
Applying Statistical Models to Donor Databases
By Cassie J. Moore
Baseball, Fundraising, and the 80/20 Rule: Studies in Data Mining
by Peter B. Wylie
Statistical modeling can help fund raisers make their appeals far more cost-effective by focusing on those donors most likely to give, writes Peter B. Wylie, an industrial psychologist and data analyst.
He writes that any fund raiser with at...