 |
 |
|
Charities Experiment With New Ways to Lure End-of-Year Gifts
How charities are taking action:
Seeking donors in industries that haven't suffered much. The Make-a-Wish Foundation, in Phoenix, is testing new e-mail solicitations to female business owners and executives in industries such as health care, pharmaceuticals, and education that have not been hurt as badly by the financial crisis as some...